From Dream to Reality: Building a Purpose-Driven Brand with Andrea McPherson of Sayor

What if the dream you’ve been quietly carrying for years is the very thing you’re meant to bring to life?

In this powerful episode of Her Purpose, Kindra sits down with Andrea McPherson, founder of the American-made clothing brand Sayor, to unpack the bold decision to walk away from comfort and control and step fully into purpose. Andrea shares how her Scottish roots inspired the name Sayor, what it really took to build her brand from scratch, and how her past in fashion, network marketing, and personal healing all collided to lead her here.

They dive into:

• Why Andrea chose American-made over the fast fashion norm
• The identity shift from team member to founder
• What network marketing taught her about people, purpose, and pivots
• How personal development and recovery shaped her entrepreneurial mindset
• The exact moment she knew she could finally give herself permission to go all in

This episode is a must-listen for any woman who’s wondering if it’s too late to start, if she’s allowed to pivot, or if she’s really capable of building something on her own.

✨ Connect with Andrea at sayor.us and on Instagram @genuinelydreya

🔊 Ready to listen? Press play and be reminded that your purpose is worth pursuing.

Keywords

Sayor, American-made, fashion brand, entrepreneurship, personal development, sustainability, feedback, community, authenticity, pivoting

Summary

In this conversation, Andrea McPherson shares her journey of creating her clothing brand, Sayor, which is rooted in her Scottish heritage and a passion for American-made fashion. She discusses the challenges of transitioning from a corporate fashion career to entrepreneurship, emphasizing the importance of authenticity, feedback, and personal development. Andrea reflects on the significance of community and the evolving landscape of the fashion industry, advocating for sustainability and the power of pivoting in business. Her story is one of resilience, creativity, and the pursuit of a meaningful vision.

Takeaways

The name 'Sayor' is derived from the Scottish Gaelic word for 'free'.
Andrea's passion for American-made clothing stems from her family's manufacturing background.
Transitioning from corporate fashion to entrepreneurship was a significant leap for Andrea.
Overcoming challenges is a crucial part of the entrepreneurial journey.
Pivoting and adapting to changes is essential for business success.
Authenticity in branding is vital for connecting with customers.
Constructive feedback is important for growth and improvement.
Personal development plays a key role in Andrea's journey as an entrepreneur.
The fashion industry is evolving towards sustainability and ethical practices.
Building a community around the brand enhances its impact and reach.

Chapters

00:00 The Birth of Sayor: A Journey to Freedom
03:09 American-Made Passion: A Personal Connection
06:10 Fashion Design: A Lifelong Dream
09:03 From Corporate to Entrepreneur: The Leap of Faith
12:02 Overcoming Challenges: The Entrepreneurial Mindset
15:09 Learning to Pivot: Adapting in Business
17:45 The Shift in Network Marketing: A Changing Landscape
21:03 Building a Brand: The Emotional Connection
23:59 The Future of Business: Trends and Insights
34:31 Catalyst for Change: The Birth of a Business Idea
35:58 Navigating Manufacturing: The Journey Beg

Aligned & Ascending is an 8-week space where I help you get clear on your next step, your message, your offers—all of it—so you can stop second-guessing everything and actually build the purpose-driven business you’ve been thinking about.

So if you’re craving clarity and momentum—and a business that feels like you—DM me the word ALIGN on Instagram to get all the info.